Keep your customers safe on Black Friday
November 21, 2019
November 21, 2019
Named for the day of the year when most businesses make their costs and overheads back, Black Friday is known for boosting annual turnover to add that extra layer of profit to a retail business. Increasingly, customers are staying home on Black Friday, and grabbing their best bargains on the internet, shopping far and wide to access more outlets than ever.
Understanding cybersecurity risks on Black Friday
Denied their opportunities for petty theft and pickpocketing, criminals now run sophisticated internet schemes and hacks, their targets are your customers’ bank details. And their access to these precious details? Through basic security breaches on your internet-connected systems.
Nothing causes an online business to fail faster than the idea that customers’ details might not be safe, and this is before we even look at the requirements of GDPR. For this reason, many online businesses are constantly looking to tighten up their cybersecurity in order to stay ahead of the curve, looking for weaknesses and blocking loopholes before they are spotted by the unscrupulous.
However, this is time-consuming and expensive and, frankly, inefficient: hackers only need to be lucky once, while the defending company must be lucky every single time. This is where CyberSmart comes in. Being cyber smart means your business is compliant 24/7, 365 days of the year, as well as Cyber Essentials or Cyber Essentials Plus certified, showcasing your commitment to being compliant and protecting your business. With CyberSmart, common areas of weakness are highlighted, and fixes are given. Companies undertaking Cyber Essentials certification are also provided with cyber liability insurance automatically – the cost is included in the self-assessment fee.
How can Cyber Smart help?
Speaking of self-assessment, this is where Cyber Smart can help: when you do not have a criminal mindset or hacking skills, you are ill-equipped to spot holes in your own defences. We have years of experience in cybersecurity and know just how to accurately assess your defences, with CyberSmart, you can automate compliance, ensuring all your devices in your business are compliant, and enabling you to achieve certification the first time.
Once you are Cyber Essentials compliant (or higher), you will have a much better idea of how best to protect your customers’ personal and banking data, thwarting over 80% of cyber threats. Get in touch with our team today, and let’s get started on keeping your customers happy and returning to your site often.