For SMEs

The Small Business Guide to Cyber Insurance

What is itWhy you need itHow to get itWhat the future holds
Business protection shield illustration
Introduction

What is cyber insurance?

Cyber insurance is a speciality insurance product that protects businesses from cyber risks, and those related to IT infrastructure and data management. Cyber insurance gives businesses the resources they need to respond to cyberattacks at a fraction of the real cost.

Businesses need cyber insurance because cyberattacks are not a threat – but a reality of everyday life. In the last 12 months, 39% of UK businesses identified a cyberattack and there is ample evidence to show that many attacks go undetected and unreported.

39%

of UK businesses identified a cyberattack in the last 12 months – and many attacks go undetected and unreported.

42%

Cyber fatigue, or apathy to proactively defend against cyberattacks, affects as much as 42% of companies.

Cisco

Those are scary figures, to be sure. But the one that proves that cyberattacks are a day-to-day reality is the one about cyber fatigue. Cybercrime is now so common that it’s boring. And when something looks boring, it becomes even more dangerous. Cyber insurance means that if you do experience a breach, you won’t lose your shirt in the process.

But cyber insurance won’t instantly solve all your cybersecurity issues, nor prevent a network breach. Just as homeowners with household insurance are expected to have adequate security measures in place, businesses must put measures in place to protect their digital environment.

Why it matters

Why do small businesses need cyber insurance?

Most business liability insurance policies cover some aspect of cyber liability, up to a specific value. But, as with many insurance products, specific insurance provides more comprehensive coverage. Without insurance, businesses spend £3.6 million on average recovering from cybersecurity breaches. For an enterprise-level business, this cost hurts but can be absorbed. Small businesses face ruin if they’re caught by such sudden costs.

£3.6M

average spent recovering from a cybersecurity breach

Most common cyber threats to UK businesses

Phishing Attempts

Social engineering tactics that are designed to trick people into sharing personal data or confidential business information. Phishing is the most common type of cyber threat to UK businesses. 83% of UK businesses that identify a cyberattack are hit by a phishing attempt.

Denial of service

Networks disrupted by an overwhelming volume of traffic, requests, and data.

Malware

Software designed to harm a computer, server, or network. It can steal information, delete files, or damage equipment.

Ransomware

Malware that encrypts your files and demands payment in exchange for decryption.

Coverage

What does cyber insurance cover?

Cyber insurance covers a range of cyber risks, including:

  • Accidental privacy breaches
  • Business disruption
  • Denial-of-service attacks
  • Hacking, extortion, ransomware
  • Loss of income and data restoration
  • Malware

Some business liability insurance policies have additional features that cover dimensions of these risks.

Dedicated cyber insurance also covers:

  • Hiring cybersecurity experts to investigate breaches and their causes
  • Additional activities required to meet regulatory requirements
  • Incident response
  • Implementing a system to notify affected individuals about data breaches
  • Credit monitoring services or anti-fraud protection for those affected
  • Public relations support to offset reputational damage
Types of insurance

Types of cyber insurance

The type of cyber insurance your business chooses should be based on the risk appetite of your company and what needs protecting. When it comes to cyberattacks, the business that’s being attacked is not the only party that can potentially suffer losses. As we’ll discover later, other businesses in your supply chain could be targets too.

First-party vs third-party cyber insurance

First-party

First-party cyber insurance provides the cover for losses and recovery to your business.

Third-party

Third-party cyber insurance provides cover to partners, suppliers, and contractors that are hit by a cyberattack. Third-party cyber insurance (like third-party car insurance) can also provide protection if another company makes a claim against you for errors that you’ve made which have led to losses or damages to them.

This is useful when we consider the fact that 82% of data breaches are due to human error – sometimes due to social engineering, but just as much as a result of genuine error or misuse.

Specific types of cyber insurance

Within the field of cyber insurance, you can find specific types of coverage.

Business interruption

Covers lost income and related costs where a policyholder is unable to conduct business due to a cyber event or data loss.

Computer data loss and restoration

Covers physical damage or loss of computer-related assets. This can include the costs of data retrieval and restoration as well as replacing hardware, software, or other.

Data restoration

Covers expenses related to the restoration or recreation of data that were lost due to security or system failure.

Ransomware

Malware that encrypts your files and demands payment in exchange for decryption.

Forensic investigation

Covers the services necessary to assess whether a cyberattack has occurred and to assess its impact.

Ransom/extortion

Provides coverage for the costs associated with the investigation of threats to commit cyberattacks against your systems and for payments to extortionists who threaten to obtain and disclose sensitive information. It also covers the costs of paying encrypted data ransoms.

Reputation protection

Insurance against reputation attacks and cyber defamation. Breaches are bad publicity.

Theft and fraud

Covers loss of monies (or similar monetary instruments) resulting from unauthorised access to your network, which allows malicious actors to make fraudulent transfers.

How to get it

Cyber insurance requirements

So, what do you need to do to get cyber insurance?

To successfully apply for cyber insurance, most providers carry out a cyber insurance risk assessment as part of their underwriting process. Depending on the size of your company, this process can range from a simple questionnaire to a detailed forensic analysis that can take weeks to complete.

Part of the reason for this is that cyber insurance is a new, and thus volatile, market. The lack of historic data and the speed of technology’s evolution make it difficult for insurers to accurately assess the risk to businesses. By setting minimum security standards for businesses, insurers can create a reasonable baseline.

If you’re interested in cyber insurance, you’ll need at least the following safety measures in place:

  • Equip PCs with malware protection
  • Protect your company network with firewalls
  • Securely and regularly back up business data
  • Create secure provisioning processes for user access rights and permissions
  • Schedule regular security updates
You may recognise these measures as the five technical controls of Cyber Essentials and you’d be right!

Some UK insurers use Cyber Essentials as a minimum standard to keep risks – and premiums – at an acceptable level. So, if you want cyber insurance, start by getting Cyber Essentials certified.

Costs

Cyber insurance costs

Just like health insurance, cyber insurance has a monthly premium. Costs vary and new products are entering the market to offer comprehensive cover at a price SMEs can afford.

But as we’ve already discovered, the lack of long-term data makes it difficult for insurers to assess the risk they are taking on. With an increased demand for coverage coupled with an alarmingly high rise in cybercrime hitting UK businesses, the price of cyber insurance is going up. According to one risk management firm, the cost of cyber insurance went up by 130% in the last quarter of 2021 alone.

+130%

rise in the cost of cyber insurance in Q4 2021

4,783
Big fact

The UK has the highest number of cybercrime victims per million Internet users at 4,783 in November 2022 – up 40% over 2020 figures.

Surfshark
Types of claims

Types of cyber insurance claims

Here are three examples of the kinds of scenarios that you can claim on your cyber insurance.

SCENARIO 1

Business disruption due to cyberattack

The website that your online building supplies business runs on crashes due to a cyberattack on the web service firm that hosts your site.

How your policy helpsYour cyber policy pays out for all projected profits lost during your company’s downtime, even if the outage happened at a third-party business you depend on.
SCENARIO 2

Ransomware shuts down your business

A member of staff accidentally opens a malicious email and downloads ransomware on to your business’s system. Your files are encrypted and the perpetrator is demanding a ransom in exchange for their decryption.

How your policy helpsYour cyber insurance policy covers the ransom demand to unlock your system and covers profits lost due to business interruption.
SCENARIO 3

Customer card data stolen

The app-based POS system you use in your small retail store or market stall is hacked. Customers’ private card details are stolen by a nefarious actor. You must pay compensation and fines as a result.

How your policy helpsYour cyber insurance policy covers your legal costs and compensation payments due to affected customers, as well as any fines for PCI DSS non-compliance.
Benefits

Benefits of cyber insurance

The benefits of cyber insurance are like those of any insurance product. You get peace of mind, support for when things go wrong, and can get back to your pre-disaster position faster. Another benefit of cyber insurance is that simply by meeting the requirements, you improve your general cybersecurity.

Peace of mind
Expert technical support
Get back to business faster
Improved in-house cybersecurity

As a specialist insurance product, cyber insurance covers the things that general business liability policies don’t. Not every general policy covers losses related to data breaches, especially when it comes to covering the loss of data. Supplementing your insurance with cyber coverage can provide you with peace of mind that, in the event of an attack, your business’s financial and reputational well-being is protected.

Protect your business with CyberSmart

Protecting your business on a budget is tricky. Calling in the experts or investing in the latest tools is expensive. So what can you do?

Choose Active Protect from CyberSmart. Active Protect secures all employee devices that touch your company data. Simply send the downloadable link to your staff and Active Protect will check around the clock for the most common cyber threats and vulnerabilities – giving you everything you need to proactively manage risk.

Sutcliffe Insurance Brokers Ltd trading as Sutcliffe & Co is authorised and regulated by the Financial Conduct Authority, Number 306068. Individual cover purchased online is offered on a standardised and non-advised basis. Terms, conditions and coverage limits are predetermined by the Underwriter. If you require bespoke coverage offered on an advised basis, please contact Sutcliffe & Co directly at enquiries@sutcliffeinsurance.co.uk